Let me share a little secret with you—one that might not seem like a secret at first.
Back in 2008, I was a complete newbie at running Google Ads (then called AdWords). I had no idea what I was doing, and to be honest, our campaigns were a total disaster. We were spending money but had no way to track if it was actually bringing in leads.
I’ll admit—I didn’t even have Conversion Tracking set up on our website. That meant we had to guess how many visitors might have turned into qualified leads. We were flying blind, wasting budget, and hoping for the best.
Our 14 years in Google Ads have been a journey of continuous refinement. We've learned from our own challenges, studied the missteps of others, and benefited from invaluable mentorship that shaped our approach to digital advertising. Rather than resting on experience alone, we've invested substantially in advanced training to sharpen our expertise.
