1. What is your experience when it comes to the e-commerce niche? For example, do you have experience in handling Food & Beverage Direct to Consumer Store?  

2. What are the important metrics you are measuring in a digital campaign?



For E-commerce:
Revenue
No. of transactions
Cost per transaction
Average order value
Return on spend & Frequency of purchase
Lifetime value of a customer (needs a crm integration to track this)

Likes, visits, time on page are all vanity metrics (figures that can give you a good feeling, but don’t directly affect the bottom line of your company).

3. How do you structure a campaign?

There are several ways to structure a Google Ads campaign. Are they aligning the structure with your top categories, best seller, products with the highest profit margin, products that you wanted to dispose etc.

4. Ask for references from existing clients/employers.

5. How long does your average client stay?

“You will make better decisions once you begin thinking long-term rather than short-term.”

-- Adam Smith

6. How much do you cost? 

How much value can you bring to the table? Always weigh costs vs value. Compare how much they cost vs the KPI’s in question no #2.

As Warren Buffet said: “Price is what you pay. Value is what you get.”

7. How will the communication be between the parties involved? Who will be communicating with the project?

"No one can whistle a symphony. It takes a whole orchestra to play it." – H.E. Luccock

8. What values do you uphold? Are you open to feedback?

“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.” --Elon Musk

PRO-TIP:

Bidding and budget strategy should be based on your goals and KPIs stated on question no 2.

9. Are they a full-service agency or a specialist agency?