Thanks a bunch! Here Is Your Guide On How To

Choose The Right Digital Agency

1. What are the main KPIs they measure. If they put importance on metrics like website visits, likes, CTR. It means they don't focus on the KPIs that matter like Sales, cost per sale, lead, cost per lead, ROAS (return on ad spend).

2. How long they have been in the industry?

3. Are they a full service agency or are they specialist agency meaning they just focus on 1 service like Google Ads management.

If an agency describes themselves thin or they are a jack of all trades. Who would you trust a general doctor or a surgeon. Or two, that they are such a large agency that they can havr a team that specializes in every area of marketing, meaning that you woul never havea direct contact at the agency and may be easily forgotten or have your needs postponed for a bigger ticket client.

4. Do they have experience in your industry?

5. Do they have a non-compete clause with your competitors?

6. Do they have certifications from reputable companies like Google, Facebook, Digital Marketer & more.

7. Are they transparent? Do they give access to your accounts or do they just give you access to monthly reports?

8. Do they "paid it forward"? Do they give a percentage to non-profit foundations or to the poor? Do they mentor pro-bono?

9. Do they have long term contracts or short-term contracts. Do they want you to stay because of a contract or based on your good performance?

10. Do they know the difference between a cold traffic, (facebook traffic, people that don't know you) vs warm traffic (adwords search, those are actively looking for your product or service).

11. Do they understand the five levels of customer awareness which was coined by Eugene Schwartz : Most aware, product aware, solution aware, problem aware & u&aware.